How to Optimize Your Blog Posts: 5 Helpful Tips

1. Make your blog articles even more comprehensive.

Google and other search engines love blog articles that cover their topics with great detail. This is the reason why you should leverage on LSI keywords, and make them a part of your content planning strategy. These types of keywords give users an idea of the multiple variations people search regarding a specific topic.

2. Optimize your old blog articles.

Are you looking for a reputable SEO company in Malaysia that can help you repurpose and optimize your old blog posts? Several newbies forget their blog posts after they have published it. Below are some of the things you should know regarding this.

  • Social media promotion
  • Adding of internal links
  • Monitor search rankings

3. Add compelling videos and images.

Google and search engines put engaging content at the top of search results. For your blog posts to be more engaging, make sure to add interesting videos and images. Huge blocks of written content are boring. Moreover, when adding photos, you need to be careful with image copyrights.

4. Don’t forget to add a meta description.

A meta description is an HTML meta tag that is added to any web page. Its purpose is to give a short description of the blog article for crawlers and search engines. Social media platforms such as LinkedIn, Twitter and Facebook display this when blog posts are shared on their sites.

5. Your blog articles must be easy to read.

Readability is a crucial component when it comes to search engine rankings. Easy-to-read articles often rank higher compared to those which are not very user friendly. There is a very short time for bloggers to encourage users to scroll and read a post. By improving readability, it becomes possible for people to quickly scan one.